Posts Tagged ‘web designer’

Betrayed By a Web Designer!

Betrayed by a Web Designer

Just recently a very interesting thing happen to a friend of mine. I’m not going to mention any names but the story is one that everyone and anyone looking to get their business, hobby or group site online should hear.

Most people will depend on their web designers to tell them what they need and will trust them when they suggest what is needed and to provide the best possible price. So if a designer says you need this, this and this to get your site up and running, you believe them. You don’t know any different.

In this case, the designer took advantage of this lack of knowledge to make more money.

To start this off, let’s say we are talking about a community of friends who use a specific application to get together and hang out. This “application” is one they pay for every month.

Now, when they started they hired a web designer to help them put the whole site together. They were told they would need to pay $30 each month for hosting on top of their monthly “application” charge as well as a certain amount for any updates they wanted made to their site. But first, of course, they had to pay to have the site developed.

Fine, they agreed and had their site created using a content management system with the application data built into the site. All they had to do was log in as members to use the site with their friends. Any updates or maintenance were taken care of by their designer.

In essence they were held captive. They had absolutely no control over the their own site. They didn’t know anything about their own ability to update and maintain their site using the cms administration panel and they had no idea where or how to access their site files. For a long while, they were ok with that because they trusted their designer and well, they didn’t know any better.

Anyway, my friend came to me a few months back and asked me what they should do. They needed the site updated and couldn’t get their designer to do it. In a sense they were lost because they didn’t know anything about their own site other than how to access it as regular members. So, I told them to ask for the proper access to both the administrative side of the CMS and the control panel where their files were. After some time they were given access to the CMS admin with only limited abilities. Their designer would not give them any further control. It was like pulling teeth to gain control of their own site!

Then, just recently he came to me again and said, they didn’t know what to do. They still couldn’t get the guy to update the site, they didn’t know how themselves even with the access and they wanted him out.

So I stepped in. Now you have to understand that I was going by the information my friend gave me and he did not understand the concept of hosting vs the CMS admin, nor about the site files vs the application they were using. I was walking in blind. Initially I told him he would have to change the hosting and re-create the site because we didn’t have any access to the original files. From what he was saying, I thought their hosting was on a completely different server with the application files being embedded into their existing pages.

Based on the information provided, I began the process of examining the set up of their site so I could re-create it on my own servers for them. Then it hit me! I immediately contacted the host of the application they were using to ask if they also provided regular hosting. The reply, yes and it was included in the monthly application cost! Hmmm, so what was the $30 hosting charge for?

Anyway, I figured this was great news. This would save them the monthly hosting fee they were paying their designer! I would simply set up their site using the hosting they were already paying for each month. Great news, right?

Wrong, because after gaining access to the control panel I realized that all of their site files were already there. It turns out, they were paying for the application each month PLUS an additional hosting charge to their designer to host their site files! I was outraged, what a scam.

So I talked to my friend and explained what was happening, needless to say he was angry. They had been severely taken advantage of without knowing it. He gave me the go ahead to re-gain control and lock their designer out. As for the CMS admin, we still didn’t have top control and the guy was not going to give us the passwords. So, with access to the database, I managed to change things around, lock the guy out and grant top administration access to my friend and his partner.

Now, I need to spend a little time showing them how to actually use and update the site. Being a content management system, it will be easy for them once they understand. They are now saving $30 each month from hosting and any addition charges for updates and maintenance.

The moral of this story…beware! Your designer should be willing to give you complete access to your entire site. Do some investigative work to make sure you understand the entire process from getting the domain name to hosting to the platform your site is designed in. Even if you would prefer to pay someone to maintain your site, you should always be the one in charge of every bit of that site.

If there is any part of the process you don’t understand, you designer should be more than willing to explain it all in detail. You could also confirm what you are being told by either searching online or asking other professionals in one of the millions of web design forums online.

Bottom line, don’t go into your project blind. A little research now could save you tons of money.

Have you or someone you know had a similar experience? Share it with us by leaving a comment to help others avoid similar scams.

Do I Need a Website for My Business?

The face of business is changing rapidly and in order for your business to stay competitive, you really should consider a website of some sort.

It doesn’t need to be expensive or complicated. A simple website with even 5 basic pages offering information about your company, products and contact information can greatly improve your standing in the business community.

Today, more and more people are searching the internet for products or services rather than flipping through the yellow pages. They want more information, quickly and will base their decisions on what they find online. Many don’t want to have to call for information when other companies will provide them enough information online to make informative choices before choosing to become a customer.

Beyond the basic benefits a website can offer your business, it also provides a means of interacting with your potential customers allowing you to build a more personal relationship.

Offering your customers free, quality information about the industry, or your products and services, establishes yourself and your company as an expert which in turn builds that trust and confidence.

People are more likely to purchase from those they feel they know and trust. A website can easily help you build your own company up in the minds of potential customers and therefore, they will be more likely to use your services above your competitors.

Here’s a few ideas you can use to establish your company in the minds of your potential customers:

Quality, Informative Information…FREE

Whether you offer it in the form of articles or a gift for subscribing to your newsletter, giving your visitors great information that will teach them about your products is very powerful.

Email Newsletters

You can send out a newsletter via email at regular intervals that will not only keep your company in the forefront of their minds, but will also work towards building a relationship and make your potential customers see you as someone they know and trust.

You can easily add an email capture form on your site so visitors can sign up for your newsletter even if they don’t buy anything. This will allow you to keep in touch with them long after they’ve left your website.

And, don’t forget your current customers…they are great repeat customers! Keep them up-to-date and informed and you’ll be surprised how many will buy from you or use your services over and over again.

Save a Tree!

Do you have brochures, manuals or flyers? Do you spend a fortune having them printed? By creating them in pdf format, you could allow both current and potential customers to download this material to their own computers. This would save you money as well as provide a convenient way for your customers to access information instantly.

Automate your Business

If you have products you can ship out, your site could become an automated salesman. Orders, payments and shipping arrangements can all be done automatically so all you need to focus on is packaging and shipping your products out to the customers.

Customer Service is Key

How about customer service? You could offer live help or email support from your website that can allow visitors to ask pre-sale questions or receive help instantly and easily.

These are just a few of the ways you can utilize the online arena. You can take advantage of the many available resources the internet offers and you’ll see a huge difference in your business both offline and online.

The benefits of having your own website is vast, and your website designer should be able to help you choose not only the best platform for your site, but also offer solutions based on your business needs.