Traditional Marketing vs. Social Media Marketing
In my daily internet travels I came across what I think is a perfect example of the differences between traditional marketing and the ever growing, every popular social media marketing.
From talking with people who own small businesses, they just are not getting the connection and importance of adding social media to their marketing portfolio. Even though you see Facebook and Twitter just about everywhere you look these days, the idea that it is simply a way for “young people to talk to their friends” or about “people sharing useless information like, I just finished breakfast” seems still very much a reality to so many.
Social media has become so popular that even large companies like Pepsi are choosing to spend their advertising budget on it rather than their typical legendary Superbowl commercials (read article: Pepsi to Skip Super Bowl Ads in Favor of $20M Social Media Campaign), therefore, doesn’t it stand to reason that we should all be looking at moving in this direction?
In this article by Bravemedia, they give an excellent example of how social media works and how it can change the way your business interacts with customers in a very powerful way.
Read the article: Social Media vs Traditional Marketing
Then watch this compelling video:
If after this you can see how it will help your business, leave us a comment below and tell us about it!
ps. Very soon, we’ll be launching new services that will show you step-by-step how to create your own social media marketing portfolio and services for those that just don’t have time to do it all themselves…stay tuned!
