In my daily internet travels I came across what I think is a perfect example of the differences between traditional marketing and the ever growing, every popular social media marketing.
From talking with people who own small businesses, they just are not getting the connection and importance of adding social media to their marketing portfolio. Even though you see Facebook and Twitter just about everywhere you look these days, the idea that it is simply a way for “young people to talk to their friends” or about “people sharing useless information like, I just finished breakfast” seems still very much a reality to so many.
Social media has become so popular that even large companies like Pepsi are choosing to spend their advertising budget on it rather than their typical legendary Superbowl commercials (read article: Pepsi to Skip Super Bowl Ads in Favor of $20M Social Media Campaign), therefore, doesn’t it stand to reason that we should all be looking at moving in this direction?
In this article by Bravemedia, they give an excellent example of how social media works and how it can change the way your business interacts with customers in a very powerful way.
If after this you can see how it will help your business, leave us a comment below and tell us about it!
ps. Very soon, we’ll be launching new services that will show you step-by-step how to create your own social media marketing portfolio and services for those that just don’t have time to do it all themselves…stay tuned!
Facebook has become the “place to be” with millions of users already using it and thousands more joining daily. It’s almost imperative that you include it as part of your marketing arsenal. But, in the past, it was difficult to separate your personal friends from your business contacts or clients. And, I’ll be honest, having all of my friends, family and business contacts viewing my profile together was what made me quite hesitant to use Facebook.
Great news…
Recently, Facebook has made it possible to separate your personal and business life. Now you can create individual pages for your business and keep your personal profile for friends and family only. You can now also communicate better with your business contacts (aka fans) by having the ability to send out messages to your entire fan base.
Watch this video
In this video, Ed Dale and Michelle MacPhearson explain how this new “paging” system works and how you can use it to better your own Facebook experience.
Social marketing is an important aspect of any marketing campaign these days. But, you need to know how to do it correctly or it could end up destroying everything you’ve worked for, including your good name.
Recently, Dave Kaminski of WebVideo University conducted a one-on-one interview with Shama Hyder who is an expert in not only Facebook marketing but many other social marketing sites. She shares her success and some tips that we all need to take advantage of in order to make the most of our own online marketing.
