Social Media Management
So many small businesses just don’t see the purpose of social media. For so many years we’ve been programmed to conform to the norm: newspapers, tv, and radio.
But, times have changed and what you need to realize is that MOST traditional marketing methods just aren’t working anymore.
Here’s a real life example for you…
I have one client who owns a local hair salon. He purchased a coupon ad in one of our local papers for about $300/month and, at the same time, I set up a downloadable coupon plugin on his website. The newspaper is averaging 1 coupon per week while he’s receiving 15 downloadable coupons each week from his website.
What’s the difference?
He paid big bucks for that 1 coupon while simple word of mouth brought him 15 new clients! (He’s dropping the newspaper ad by the way.)
Why was his website coupon so much more successful?
“Word of Mouth”
He spent time talking to people, handing out business cards and giving away flyers and before long word spread and people were jumping online to check out his website and download a coupon.
“But Word of Mouth has been around forever! Isn’t that considered Traditional Marketing?”
Yes he did use a traditional marketing method to gain great success, but there’s one huge difference between newspapers, tv and radio verses word of mouth and it’s called “the social connection”.
“The Social Connection”
As it always has been, people need and want to stay connected. They crave the social interaction and it’s never been more evident than it is today.
Just look at the ways in which technology has been driven to change and evolve. The ability to be portable and connect from anywhere, anytime. The ability to meet people from all over the world without ever leaving your own city.
The people wanted it and the people got it.
That’s what social media is. It’s the social connection on steroids. It’s word of mouth amplified a thousand (maybe a million) times.
Ok, so let’s now imagine what will happen when I set up his social media marketing campaign to target Winnipeg locals?
They visit his site, grab his coupon then proceed to tell their friends online about it. They’ll share with their Facebook friends and tweet about it spreading the word like wildfire.
It won’t take long before he’s gained hundreds of new clients!
(Stay Tuned…. This campaign is just starting so I will update this page with results in the very near future)
But it doesn’t end there.
Now, unlike before, businesses can communicate with their clients on every level. They can inform them about their business on their blogs, they can have a friendly chat on Facebook, they can answer questions in real time, they can offer help and advice instantly.
It truly is amazing!
Low-to-No Cost advertising
You may have a huge marketing budget or no marketing budget, it doesn’t matter. Social media levels the playing field allowing small businesses to compete with the big fish even without the million dollar budgets.
Powerful Word of Mouth Advertising
What can I say? Other than as I mentioned above, it’s Word of Mouth amplified a thousand times.
New and Better Ways of Connecting with your Clients and Prospective Clients
It opens the doors to so many new and interesting ways to communicate with your clients, pursue and gain new clients and expand into markets like never before.
That’s the power of Social Media and you need to jump on board right now to get ahead of your competitors.
Perhaps now you can understand the power behind our passion, it’s time to see how we can help you.
How can we help You Get Started in Social Media?
- We’ll show you how to professionally brand yourself consistently across all of your social networks
- We’ll walk you step-by-step through the setup of the Big 4 social networks plus others
- We’ll tell you which services you can use to make your social networking easier and faster
- We’ll show you how to grow your networks by reaching targeted audiences
- We’ll show you tips and tricks to maximize your marketing efforts
- We’ll show you how to monitor what people are saying about you and how to protect your online identity
- We’ll show you how to manage these sites in a short amount of time each day to increase your traffic & sales
Just visit our Services page to find the right plan for you and we’ll get you started today.
