Social Marketing

Social media has become so popular that even large companies like Pepsi are choosing to spend their advertising budget on it rather than their typical legendary Superbowl commercials, therefore, doesn’t it stand to reason that we should all be looking at moving in this direction?

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Facebook has become the “place to be” with millions of users already using it and thousands more joining daily. It’s almost imperative that you include it as part of your marketing arsenal. But, in the past, it was difficult to separate your personal friends from your business contacts or clients. And, I’ll be honest, having all of my friends, family and business contacts viewing my profile together was what made me quite hesitant to use Facebook.

These days using social media should be a big part of marketing your business. But the time it takes can sometimes be extremely overwhelming. So much so, that many people actually stop it completely. While catching up on my tweets this week, 1 tweet in particular caught my eye and I just had to share it with you.

Creating a blog is nothing that you need to be afraid of. There is no elaborate planning required either. However, there are a few things you would need to decide. Since these blogging service providers give you a lot of choice in terms of template and color themes, would be require to take those decisions yourself.

Here’s an interesting approach to social marketing, a plan even. I haven’t tried it simply because I just discovered this theory and thought you’d enjoy seeing how others approach the daunting task of social marketing.

I found this neat site that will check various social networks, micro blogs and web 2.0 app urls (like Linkedin, Twitter and Facebook) to see if your “usual” username is already registered.