Facebook has become the “place to be” with millions of users already using it and thousands more joining daily. It’s almost imperative that you include it as part of your marketing arsenal. But, in the past, it was difficult to separate your personal friends from your business contacts or clients. And, I’ll be honest, having all of my friends, family and business contacts viewing my profile together was what made me quite hesitant to use Facebook.
Great news…
Recently, Facebook has made it possible to separate your personal and business life. Now you can create individual pages for your business and keep your personal profile for friends and family only. You can now also communicate better with your business contacts (aka fans) by having the ability to send out messages to your entire fan base.
Watch this video
In this video, Ed Dale and Michelle MacPhearson explain how this new “paging” system works and how you can use it to better your own Facebook experience.
These days using social media should be a big part of marketing your business. But the time it takes can sometimes be extremely overwhelming. So much so, that many people actually stop it completely. While catching up on my tweets this week, 1 tweet in particular caught my eye and I just had to share it with you.
Robin Broitman of Interactive Insights Group has compiled a very large list of articles that offer great advice, tips and tools to help you be more productive and efficient when using social media.
I recommend bookmarking this post and reading a little bit everyday…after all, being such a comprehensive list, I don’t want you to get overwhelmed just trying to learn how not to be overwhelmed by social media:)
Ps. I found the image for this post linked to a very interesting article by Fred Cavazza entitled, “Social Media Landscape“, that breaks down the actual meaning of “Social Media” …another very interesting read.
The joy of CSS. Here we are using font sizes, margins, floats, and line height to position the text exactly where we want it.
…if you want to spice up your webpage or blog,
then using these little
CSS code snippets will do the trick…
Looking for ways to spice up your blog posts? Even if you are new to blogging, you can use these little CSS techniques to give your page some variety and attract the attention of your reader.
Mandarin Design has a ton of code snippets you can grab and paste directly into your post quickly and easily.
Here are just a few of the examples they share:
1. Text Overlays using CSS
2. Centered Border Box
3. CSS Magazine Style Pullquotes
4. Opacity Blending Effects
5. CSS Background Images
6. Overlay Text on an Image
Not to mention the two I’ve included here. The top is an example of a magazine style header, while the pullquote on the right side would be perfect for adding testimonials or even emphasizing your topic to get your reader interested.
And this is all done by using inline CSS styles! Visit Mandarin Design to see all of the examples and then try a few in your next post.
If you’re looking for a real way to get Google’s attention you have to watch this video. Jonathon Gunson of Traffic Cafe explains why Google scanned over 7 million books a few years back and how this little secret can help you gain some rankings in the search engines.
Here’s an excerpt…
Think I’m exaggerating? It’s true. Over 7 million books have been scanned so far, and Google’s stored them in a massive digital database called ‘Google Book Search‘.
But why are they doing it? And even more importantly, how will this get traffic to your web site? Today’s 4 minute TV program reveals all.
Consider this: 3 years ago, war broke out as the enraged Authors Guild and the Association of American Publishers claimed that Google was violating their copyrights. But Google were doing no such thing. Furthermore they have recently settled a class action lawsuit. Instead I believe that Google has revealed a hidden Traffic Formula:
“KNOW THEY NICHE AND PROSPER.” Here’s the deal:
The simple truth is that Google is NOT stealing copyright material, but firstly is providing a valuable service of making many out-of-print and out of copywright books available again for search, and in PDF form. This of course makes Google an even more useful search engine company and so are more likely to keep growing their huge audience.
BUT FAR MORE IMPORTANTLY, here’s the REAL deal, the hidden ‘niche marketing oil gusher’ that I believe Google is creating behind the scenes:
In my opinion, it’s highly likely that Google are also COMPARING the content of all the books in each niche to record the common language, jargon and KEYWORDS used within that niche.
